Missed call calculator: what do the calls you miss cost you?
Four numbers from your own business. The result is the revenue behind the calls nobody picked up, and what an instant text back could win back.
Count a normal week, including after hours.
Not sure? Check your phone's recent calls for one week.
Your normal booking rate on answered calls is a fair guess.
What a typical booked job is worth to you.
Revenue behind missed calls
$5,196 /month
$62,352 a year
- Missed calls / month
- 35
- Jobs lost / month
- 10.4
If an instant text back won back just 1 in 4 of those callers, that is about $1,299 a month.
// How it works and common questions
What is missed call text back?
It is an automatic text message your business sends within seconds when you miss a call. Instead of hearing voicemail and calling the next company, the caller gets a message from you and can reply, book or wait for your call back.
How is the missed call cost calculated?
Calls per week times 4.33 gives calls per month. Multiply by the share you miss to get missed calls per month, then by the share of those callers who would have booked, then by your average job value. The result is the revenue those missed calls represent each month.
What booking rate should I use for missed callers?
Use the share of answered calls that turn into a booked job for you today. Missed callers are usually not better or worse leads than the ones you answer, so your normal booking rate is a fair starting point.
What do I need to send missed call texts in the US?
A business texting number registered under A2P 10DLC, which US carriers require before they deliver business messages, plus messages that identify your business and let people reply STOP. Without the registration, many of your texts never arrive.